Mandi.

This is a satirical PSA for Black Friday in support of Buy Nothing Day. Buy Nothing Day is held on the same day as Black Friday that represent a form of protest against consumerism. I wanted to capture the over-stimulation of senses that a consumer may feel on that day. While bombarded by sales signs, their different senses are disoriented and overwhelmed, which leads them to overspend and even engage in violent behavior to snag a good deal.  "Control Your Senses" thus encourage the buyer to not be enticed by these stimulants and feed into capitalism.