Overview
A new augmented reality amusement park is being built on Mud Island in Memphis, TN called Barron Von Opperbean (BVO). I was tasked to create the logo for the treasure hunt portion of the amusement park. Barron is a multi-dimensional time traveler who treks through space to find his soulmate. It's an adventure story with many worlds, so I want to stick with the main themes and aesthetics that was being utilized by the park's founder, steampunk and space. An Victorian font was chosen to create a vintage look with gears around it. I incorporated lore and settings from the story as well, such as the different portals in and the pyramids that are in space. By mixing these two aesthetics, I was able to encapsulate the complexity of the story through maximalism as well as allude to the story elements. Environmental and merchandise mockups were created for this design.
