Mandi.

While re-designing and creating this brochure, I had the user experience in mind: "how can I convince the person who picked up the this pamphlet to continue reading and convince them of our mission?" The viewer is first drawn to the cute cat and attention grabbing caption on the front page, but to convince the audience to continue reading, a game is incorporated as instructed by the cat caption to count all the paws within the pamphlet.  While counting, they are being lead by more cute pets and facts about about the organization and the importance of their cause. Stacked typography, icons, and the mixing of different colored words help the information stick with the viewer.